Experience: May 05 to Current: The Star Group, Philadelphia PA, SVP – eStrategy •    Provided strategic leadership and direct executional oversight on all agency digital accounts. Expertise integrating; Search (PPC and Natural), Online Media, Social networking, mobile marketing and eCommerce. •    Personally responsible for all activities of $36MM Smooth Fitness account with a $3MM online media budget. •    Built business from inception to over $5MM in billings and $1.450MM in GI •    Creation, implementation and optimization of customer acquisition, retention and loyalty programs. •    Work closely with account teams to integrate online marketing into client’s other marketing programs. •    Provide insight to the strategy group on analytics and benchmarking. •    Directly managing a 12+ person cross-functional agency team •    Participate in the annual management planning process Feb 04 to May 05: NextLeft, Santa Monica, CA, VP - Interactive Marketing •    Conceptualization and implementation of Interactive Marketing Strategies Division •    Build, operate and grow an East Coast operations •    Strategized the integration of online and offline marketing programs •    Worked and collaborated with the SVP, Business Development to identify new clients •    Management of all online media, online promotions and search engine optimization, provided recommendations to Account Managers and Project Managers •    Organize and coordinate the management, integration and utilization of online vendors and tools, e.g. email campaigns, online ad serving, promotions, analysis and research •    Participate in overall NextLeft marketing initiatives and assist in the development of the overall strategic direction and vision of NextLeft April 02 to Feb 04: RealTime Media, VP - Strategic Development & Sponsorships •    Manage a group of 17, P&L responsibility $3 million (billings) •    Key member of management team. Solely responsible for companies strategic direction and planning •    Over see and plan strategic direction of campaigns •    Integrate online and offline communications plans for clients •    New business development and account management. •    Create and implement online customer acquisition, retention and loyalty programs. •    Responsible client / project profitability, and online success metrics. Nov. 95 to April 02: Criterion Communications, King of Prussia, PA, VP - Online Strategy •    Positioned Criterion to be recognized as a top 50 interactive agency by AdWeek in 1997 •    Doubled Sales from 2MM to 4MM •    Closed new business with Compaq, Lotus, HP, Oracle, SAP, Merck, Smith Kline, Disney and others •    Responsible for 50 employees. •    Responsible for overall company performance defined the strategic direction and overall goals of the company, including new markets, new products and services, etc. •    Created Criterion "Think Tank" to research and deploy cutting edge technologies. Sept. 93 to Nov. 95: CPL., King of Prussia, PA. VP- Interactive Marketing •    Manage strategic planning, development and implementation of marketing and technology directions. •    Manage an integrated team of twelve including account management, creative and production management. •    Manage team profitability and financial status within the company. •    Responsible for the education of clients, promotion and development of emerging technologies. June 85 to Sept 92: Lafarge Corporation, Whitehall, PA, Market Analyst •    Monthly, quarterly and yearly market analysis for the Northeastern Region •    Long Range Planning and yearly forecasting and budgeting. •    Research and analysis on all special projects including vertical integration purchases, new plant and terminal construction and new product conceptualization. •    The formulation and development of all Northeastern Region presentations. •    Conceptualized, created and developed Interactive Kiosk Tour of Lafarge Corporation. •    Oversaw and managed the relationship between the company and the Advertising agency •    Responsible for IT functions of the Marketing Department Other: •    National Speaker and Author – Digital Marketing •    Selected in 1996 and 2000 to be Executive Producer of the Republican National Convention, digital communications systems, Websites (Public Sites and Media 2000, Dot-Com Delegates, Wireless news services) •    NFL Interactive Awards o    Philadelphia Eagles) – Strategy o    San Francisco 49ers - Design •    Creator of IMS (Interactive Marketing Systems) methodology, which includes design and development of the Customer “DNA” systems •    Creator of IntelliSite, web publishing methodology Education: 1981- 1985 Bloomsburg University, Bachelor of Arts in Accounting, Bloomsburg, PA References A list of references available upon request	Specializing in the integration of online marketing initiatives with offline programs. Areas of expertise are: Search Engine Marketing Paid Search Organic Search Online Media Research         Planning         Buying Affiliate Marketing  Mobile Marketing RSS Blogging Social Networking eMail Podcasting  Measurement, Analytics, Optimization, Reporting Testimonials: Steve Rockman help take our customer database from practically nothing to over 125k active participants. I highly recommend Steve Rockman for any online marketing initiative. VP-Marketing of and NFL Team The attention and quality of the the strategy that  Steve Rockman brings to a project is exceptional. SVP eCommerce, Top 200 Retailer Steve is as good as they come, his thinking and understanding of the digital space is beyond anything we could have anticipated. CEO, Network Television