Experience: May 05 to Current: The Star Group, Philadelphia PA, SVP – eStrategy •    Provided strategic leadership and direct executional oversight on all agency digital accounts. Expertise integrating; Search (PPC and Natural), Online Media, Social networking, mobile marketing and eCommerce. •    Personally responsible for all activities of $36MM Smooth Fitness account with a $3MM online media budget. •    Built business from inception to over $5MM in billings and $1.450MM in GI •    Creation, implementation and optimization of customer acquisition, retention and loyalty programs. •    Work closely with account teams to integrate online marketing into client’s other marketing programs. •    Provide insight to the strategy group on analytics and benchmarking. •    Directly managing a 12+ person cross-functional agency team •    Participate in the annual management planning process Feb 04 to May 05: NextLeft, Santa Monica, CA, VP - Interactive Marketing •    Conceptualization and implementation of Interactive Marketing Strategies Division •    Build, operate and grow an East Coast operations •    Strategized the integration of online and offline marketing programs •    Worked and collaborated with the SVP, Business Development to identify new clients •    Management of all online media, online promotions and search engine optimization, provided recommendations to Account Managers and Project Managers •    Organize and coordinate the management, integration and utilization of online vendors and tools, e.g. email campaigns, online ad serving, promotions, analysis and research •    Participate in overall NextLeft marketing initiatives and assist in the development of the overall strategic direction and vision of NextLeft April 02 to Feb 04: RealTime Media, VP - Strategic Development & Sponsorships •    Manage a group of 17, P&L responsibility $3 million (billings) •    Key member of management team. Solely responsible for companies strategic direction and planning •    Over see and plan strategic direction of campaigns •    Integrate online and offline communications plans for clients •    New business development and account management. •    Create and implement online customer acquisition, retention and loyalty programs. •    Responsible client / project profitability, and online success metrics. Nov. 95 to April 02: Criterion Communications, King of Prussia, PA, VP - Online Strategy •    Positioned Criterion to be recognized as a top 50 interactive agency by AdWeek in 1997 •    Doubled Sales from 2MM to 4MM •    Closed new business with Compaq, Lotus, HP, Oracle, SAP, Merck, Smith Kline, Disney and others •    Responsible for 50 employees. •    Responsible for overall company performance defined the strategic direction and overall goals of the company, including new markets, new products and services, etc. •    Created Criterion "Think Tank" to research and deploy cutting edge technologies. Sept. 93 to Nov. 95: CPL., King of Prussia, PA. VP- Interactive Marketing •    Manage strategic planning, development and implementation of marketing and technology directions. •    Manage an integrated team of twelve including account management, creative and production management. •    Manage team profitability and financial status within the company. •    Responsible for the education of clients, promotion and development of emerging technologies. June 85 to Sept 92: Lafarge Corporation, Whitehall, PA, Market Analyst •    Monthly, quarterly and yearly market analysis for the Northeastern Region •    Long Range Planning and yearly forecasting and budgeting. •    Research and analysis on all special projects including vertical integration purchases, new plant and terminal construction and new product conceptualization. •    The formulation and development of all Northeastern Region presentations. •    Conceptualized, created and developed Interactive Kiosk Tour of Lafarge Corporation. •    Oversaw and managed the relationship between the company and the Advertising agency •    Responsible for IT functions of the Marketing Department Other: •    National Speaker and Author – Digital Marketing •    Selected in 1996 and 2000 to be Executive Producer of the Republican National Convention, digital communications systems, Websites (Public Sites and Media 2000, Dot-Com Delegates, Wireless news services) •    NFL Interactive Awards o    Philadelphia Eagles) – Strategy o    San Francisco 49ers - Design •    Creator of IMS (Interactive Marketing Systems) methodology, which includes design and development of the Customer “DNA” systems •    Creator of IntelliSite, web publishing methodology Education: 1981- 1985 Bloomsburg University, Bachelor of Arts in Accounting, Bloomsburg, PA References A list of references available upon request